Author | : Vijay Kumar |
File Size | : 52,5 Mb |
Publisher | : John Wiley & Sons |
Language | : English |
Release Date | : 09 October 2012 |
ISBN | : 9781118083468 |
Pages | : 341 pages |
101 Design Methods by Vijay Kumar Book PDF Summary
The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.