Author | : Dominic Medway |
File Size | : 47,7 Mb |
Publisher | : Edward Elgar Publishing |
Language | : English |
Release Date | : 30 April 2021 |
ISBN | : 9781839102851 |
Pages | : 352 pages |
A Research Agenda for Place Branding by Dominic Medway Book PDF Summary
This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider its purpose and goals.