A Short Cut to Marketing the Library

This book PDF is perfect for those who love Language Arts & Disciplines genre, written by Zuzana Helinsky and published by Elsevier which was released on 23 January 2014 with total hardcover pages 108. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related A Short Cut to Marketing the Library books below.

A Short Cut to Marketing the Library
Author : Zuzana Helinsky
File Size : 45,5 Mb
Publisher : Elsevier
Language : English
Release Date : 23 January 2014
ISBN : 9781780631325
Pages : 108 pages
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A Short Cut to Marketing the Library by Zuzana Helinsky Book PDF Summary

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniques Easy to follow marketing tips geared to libraries and their offerings and working practices Encouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed

A Short Cut to Marketing the Library

Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for

Get Book
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