Advertising Management in a Digital Environment

This book PDF is perfect for those who love Business & Economics genre, written by Larry D. Kelley and published by Routledge which was released on 21 July 2021 with total hardcover pages 243. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Advertising Management in a Digital Environment books below.

Advertising Management in a Digital Environment
Advertising Management in a Digital Environment
Author : Larry D. Kelley
File Size : 48,7 Mb
Publisher : Routledge
Language : English
Release Date : 21 July 2021
ISBN : 9781000414103
Pages : 243 pages
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Advertising Management in a Digital Environment by Larry D. Kelley Book PDF Summary

Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses strategic planning, decision making and brand strategy. To demonstrate how theory translates to practice in advertising, each chapter is illustrated with real-life case studies from a broad range of sectors, and practical exercises allow case analysis and further learning. This new textbook offers an integrated and global approach to Advertising Management and should be core or recommended reading for undergraduate and postgraduate students of Media Management, Advertising, Marketing Management and Strategy, Communications and Public Relations. The applied approach provided by case study analysis makes it equally suitable for those in executive education and studying for professional qualifications.

Advertising Management in a Digital Environment

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