Advertising Promotion and New Media

This book PDF is perfect for those who love Business & Economics genre, written by Marla R. Stafford and published by Routledge which was released on 26 March 2015 with total hardcover pages 400. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Advertising Promotion and New Media books below.

Advertising  Promotion  and New Media
Author : Marla R. Stafford
File Size : 45,7 Mb
Publisher : Routledge
Language : English
Release Date : 26 March 2015
ISBN : 9781317477556
Pages : 400 pages
Get Book

Advertising Promotion and New Media by Marla R. Stafford Book PDF Summary

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media offers crucial insights on the use of cutting-edge techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as more familiar Internet advertising formats such as banner ads and pop-ups. It also discusses such important topics as how to select online affiliates, and how to assess the effectiveness of new media advertising and compare it with traditional formats. Throughout the book, the chapter authors offer up-to-date information and thought provoking ideas on emerging technology and how it can be used effectively for advertising and promotion in the future.

Advertising  Promotion  and New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts

Get Book
Advertising  Promotion  and New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective advertising program, as well as for experts

Get Book
Media Promotion   Marketing for Broadcasting  Cable   the Internet

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet, 5ed it takes a fresh look at the

Get Book
Advertising Promotion And New Media

Download or read online Advertising Promotion And New Media written by Marla R. Stafford, published by Unknown which was released on 2005. Get Advertising Promotion And New Media Books now! Available in PDF, ePub and Kindle.

Get Book
Advertising and Promotion

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an

Get Book
Integrated Marketing Communication

Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing

Get Book
Cross media Promotion

"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often

Get Book
Integrated Marketing Communications in Advertising and Promotion

Market-leading INTEGRATED MARKETING COMMUNICATION IN ADVERTISING AND PROMOTION, 9E International Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Delivering the fundamentals you need, the text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more.

Get Book