| Author | : Seth Godin |
| File Size | : 41,8 Mb |
| Publisher | : Penguin |
| Language | : English |
| Release Date | : 24 March 2023 |
| ISBN | : 1591841003 |
| Pages | : 220 pages |
All Marketers are Liars by Seth Godin Book PDF Summary
Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better-and look cooler-than $20 no-names . . . And believing it makes it true. Successful marketers don't talk about features or even benefits. Instead, they tell a story. A story we want to believe. This is a book about doing what consumers demand-painting vivid pictures that they choose to believe. Every organization-from nonprofits to car companies, from political campaigns to wineglass blowers-must understand that the rules have changed (again). In an economy where the richest have an infinite number of choices (and no time to make them), every organization is a marketer and all marketing is about telling stories. This is a powerful book for anyone who wants to create things people truly want as opposed to commodities that people merely need.
