American Business Since 1920

This book PDF is perfect for those who love History genre, written by Thomas K. McCraw and published by John Wiley & Sons which was released on 13 February 2018 with total hardcover pages 407. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related American Business Since 1920 books below.

American Business Since 1920
Author : Thomas K. McCraw
File Size : 47,7 Mb
Publisher : John Wiley & Sons
Language : English
Release Date : 13 February 2018
ISBN : 9781119097297
Pages : 407 pages
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American Business Since 1920 by Thomas K. McCraw Book PDF Summary

Tells the story of how America’s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—from the inside—how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years. American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google. Provides deep analysis of some of the most successful companies of the 20th century Contains topical chapters covering titans of the 2000s Part of Wiley-Blackwell’s highly praised American History Series American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.

American Business Since 1920

Tells the story of how America’s biggest companies began, operated, and prospered post-World War I This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing—

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American Business Since 1920

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