Branding Books Across the Ages

This book PDF is perfect for those who love Business & Economics genre, written by Helleke van den Braber and published by Amsterdam University Press which was released on 20 April 2021 with total hardcover pages 372. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Branding Books Across the Ages books below.

Branding Books Across the Ages
Author : Helleke van den Braber
File Size : 43,8 Mb
Publisher : Amsterdam University Press
Language : English
Release Date : 20 April 2021
ISBN : 9789048544400
Pages : 372 pages
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Branding Books Across the Ages by Helleke van den Braber Book PDF Summary

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.

Branding Books Across the Ages

As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though,

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