Cases in Health Care Marketing

This book PDF is perfect for those who love Business & Economics genre, written by John L. Fortenberry and published by Jones & Bartlett Learning which was released on 24 May 2024 with total hardcover pages 253. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Cases in Health Care Marketing books below.

Cases in Health Care Marketing
Author : John L. Fortenberry
File Size : 41,5 Mb
Publisher : Jones & Bartlett Learning
Language : English
Release Date : 24 May 2024
ISBN : 9780763764487
Pages : 253 pages
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Cases in Health Care Marketing by John L. Fortenberry Book PDF Summary

Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and marketing strategy and planning.

Cases in Health Care Marketing

Cases in Health Care Marketingfeatures over 30 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into seven sections, the book covers issues in product development and portfolio analysis; branding and identity management; target marketing; consumer behavior and product promotions; environmental analysis and competitive assessment; marketing management; and

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Healthcare Marketing

Experienced healthcare marketers know that the traditional four Ps of business marketing--product, price, placement, and promotion--don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps--physicians, patients, payers, public, and the presence of politics--for building a solid

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Healthcare Marketing

Experienced healthcare marketers know that the traditional four Ps of business marketing (product, price, placement, and promotion) don't always translate into the world of healthcare marketing. In this practical guide, the authors address the importance of a different set of Ps (physicians, patients, payers, public, and the presence of politics)

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"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition

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