Classical Rhetoric and Modern Public Relations

This book PDF is perfect for those who love Language Arts & Disciplines genre, written by Charles Marsh and published by Routledge which was released on 07 May 2013 with total hardcover pages 210. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Classical Rhetoric and Modern Public Relations books below.

Classical Rhetoric and Modern Public Relations
Author : Charles Marsh
File Size : 55,8 Mb
Publisher : Routledge
Language : English
Release Date : 07 May 2013
ISBN : 9781136242632
Pages : 210 pages
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Classical Rhetoric and Modern Public Relations by Charles Marsh Book PDF Summary

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as an instructive antecedent. Isocrates was praised by Cicero and Quintilian as "the master of all rhetoricians," favored over Plato and Aristotle. By delineating the strategic value of Isocratean rhetoric to modern public relations, Marsh addresses the call for research into the philosophical, theoretical, and ethical origins of the field. He also addresses the call among scholars of classical rhetoric for modern relevance. Because Isocrates maintained that stable relationships must solicit and honor dissent, Marsh analyzes both historic and contemporary challenges to Isocratean rhetoric. He then moves forward to establish the modern applications of Isocrates in persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Classical Rhetoric and Modern Public Relations

This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration. Charles Marsh presents Isocratean rhetoric as

Get Book
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