Commercial Data Mining

This book PDF is perfect for those who love Computers genre, written by David Nettleton and published by Elsevier which was released on 29 January 2014 with total hardcover pages 304. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Commercial Data Mining books below.

Commercial Data Mining
Author : David Nettleton
File Size : 52,7 Mb
Publisher : Elsevier
Language : English
Release Date : 29 January 2014
ISBN : 9780124166585
Pages : 304 pages
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Commercial Data Mining by David Nettleton Book PDF Summary

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of data or a Fortune 500 budget to generate business using existing information assets. Expert author David Nettleton guides you through the process from beginning to end and covers everything from business objectives to data sources, and selection to analysis and predictive modeling. Commercial Data Mining includes case studies and practical examples from Nettleton's more than 20 years of commercial experience. Real-world cases covering customer loyalty, cross-selling, and audience prediction in industries including insurance, banking, and media illustrate the concepts and techniques explained throughout the book. Illustrates cost-benefit evaluation of potential projects Includes vendor-agnostic advice on what to look for in off-the-shelf solutions as well as tips on building your own data mining tools Approachable reference can be read from cover to cover by readers of all experience levels Includes practical examples and case studies as well as actionable business insights from author's own experience

Commercial Data Mining

Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume of

DOWNLOAD
Commercial Data Mining

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