Consumer Driven Innovation in Food and Personal Care Products

This book PDF is perfect for those who love Technology & Engineering genre, written by S R Jaeger and published by Elsevier which was released on 30 August 2010 with total hardcover pages 704. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Consumer Driven Innovation in Food and Personal Care Products books below.

Consumer Driven Innovation in Food and Personal Care Products
Author : S R Jaeger
File Size : 45,8 Mb
Publisher : Elsevier
Language : English
Release Date : 30 August 2010
ISBN : 9781845699970
Pages : 704 pages
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Consumer Driven Innovation in Food and Personal Care Products by S R Jaeger Book PDF Summary

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging. Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights. Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities. Provides expert insight into the changes in the global market place and developments in research methodologies underpinning NPD Examines the business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing Chapters review the different viewpoints on consumer research methods and statistics for NPD

Consumer Driven Innovation in Food and Personal Care Products

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing. Trends, processes and perspectives

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