Creating Signature Stories

This book PDF is perfect for those who love Business & Economics genre, written by David Aaker and published by Morgan James Publishing which was released on 02 January 2018 with total hardcover pages 157. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Creating Signature Stories books below.

Creating Signature Stories
Creating Signature Stories
Author : David Aaker
File Size : 44,8 Mb
Publisher : Morgan James Publishing
Language : English
Release Date : 02 January 2018
ISBN : 9781683506126
Pages : 157 pages
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Creating Signature Stories by David Aaker Book PDF Summary

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.

Creating Signature Stories

Creating Signature Stories by David Aaker

“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?

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Owning Game Changing Subcategories

Owning Game Changing Subcategories by David Aaker

Owning Game-Changing Subcategories is about creating organizational growth in the digital age by creating and owning game-changing subcategories fueled by digital. Owning Game-Changing Subcategories outlines the path to finding, managing, and leveraging new subcategories. In the digital age, the path has been made wider, shorter, and more frequently traveled. Throughout

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Aaker on Branding

Aaker on Branding by David Aaker

An expert presents in a compact form the 20 essential principles of branding that will lead to the creation of strong brands.

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Bridging the Gap Between AI Cognitive Science and Narratology With Narrative Generation

Bridging the Gap Between AI Cognitive Science and Narratology With Narrative Generation by Ogata, Takashi,Ono, Jumpei

The use of cognitive science in creating stories, languages, visuals, and characters is known as narrative generation, and it has become a trending area of study. Applying artificial intelligence (AI) techniques to story development has caught the attention of professionals and researchers; however, few studies have inherited techniques used in

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User Stories Applied

User Stories Applied by Mike Cohn

Thoroughly reviewed and eagerly anticipated by the agile community, User Stories Applied offers a requirements process that saves time, eliminates rework, and leads directly to better software. The best way to build software that meets users' needs is to begin with "user stories": simple, clear, brief descriptions of functionality that

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Brand Portfolio Strategy

Brand Portfolio Strategy by David A. Aaker

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case

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Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand

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As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new

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