Crisis Management at the Speed of the Internet

This book PDF is perfect for those who love Business & Economics genre, written by Bob Hayes and published by Elsevier which was released on 25 March 2013 with total hardcover pages 36. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Crisis Management at the Speed of the Internet books below.

Crisis Management at the Speed of the Internet
Author : Bob Hayes
File Size : 42,5 Mb
Publisher : Elsevier
Language : English
Release Date : 25 March 2013
ISBN : 9780124115910
Pages : 36 pages
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Crisis Management at the Speed of the Internet by Bob Hayes Book PDF Summary

Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster—even if the viral information isn’t factual. It is critical that an organization respond quickly and decisively to crises in online media. The report explores examples of companies that have experienced this kind of impact, and describes practical, strategic methods for mitigating and resolving a crisis, including cross-functional team readiness and internal communications training. It is a valuable resource for any security professional working to create or improve an existing corporate crisis management policy. Crisis Management at the Speed of the Internet is a part of Elsevier’s Security Executive Council Risk Management Portfolio, a collection of real world solutions and "how-to" guidelines that equip executives, practitioners, and educators with proven information for successful security and risk management programs. Provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation Cites examples of companies that have experienced this kind of threat and describes the successes or failures of their responses Describes practical, strategic methods for mitigating and resolving a crisis

Crisis Management at the Speed of the Internet

Crisis Management at the Speed of the Internet provides security executives and practitioners with an overview of the potentially harmful impact of social media communication on corporate reputation. Within minutes, the online consumer community can propel a company into an image crisis, brand damage, and a financial disaster—even if

Get Book
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