|Author||: Geoffrey A. Moore|
|File Size||: 41,8 Mb|
|Publisher||: Harper Collins|
|Release Date||: 17 March 2009|
|Pages||: 256 pages|
Crossing the Chasm by Geoffrey A. Moore Book PDF Summary
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.