Author | : Geoffrey A. Moore |
File Size | : 41,8 Mb |
Publisher | : Harper Collins |
Language | : English |
Release Date | : 17 March 2009 |
ISBN | : 9780061795862 |
Pages | : 256 pages |
Crossing the Chasm by Geoffrey A. Moore Book PDF Summary
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.