Author | : Francis Buttle |
File Size | : 49,6 Mb |
Publisher | : Routledge |
Language | : English |
Release Date | : 29 March 2024 |
ISBN | : 9781856175227 |
Pages | : 495 pages |
Customer Relationship Management by Francis Buttle Book PDF Summary
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.