Customer Relationship Management

This book PDF is perfect for those who love Business & Economics genre, written by Francis Buttle and published by Routledge which was released on 29 March 2024 with total hardcover pages 495. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Customer Relationship Management books below.

Customer Relationship Management
Author : Francis Buttle
File Size : 49,6 Mb
Publisher : Routledge
Language : English
Release Date : 29 March 2024
ISBN : 9781856175227
Pages : 495 pages
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Customer Relationship Management by Francis Buttle Book PDF Summary

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Customer Relationship Management

This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.

Get Book
Customer Relationship Management

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a

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Customer Relationship Management

CRM first entered the business vocabulary in the early 90’s; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM’s strategic importance gained more traction as it was recognized that CRM

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Customer Relationship Management

Download or read online Customer Relationship Management written by Ed Peelen, published by Pearson Education India which was released on 2008-09. Get Customer Relationship Management Books now! Available in PDF, ePub and Kindle.

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Customer Relationship Management

Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of

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Customer Relationship Management

This HOTT Guide defines CRM from different points of view: sales, marketing, customer support and technology. By presenting white papers on the technology, business cases, reports sharing the major trends occurring in the CRM marketplace, interviews with experts in the CRM-field, and a special chapter dedicated to the implementation of

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Customer Relationship Management

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of better understanding which customers are

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Secrets of Customer Relationship Management

When executives hear the term "customer relationship management" (CRM), they often break out in a cold sweat amid visions of six- or seven-figure implementations of staggeringly complex systems. But have no fear, you won't stumble over such looming obstacles in James G. Barnes's book. Rather he chooses an old-fashioned approach

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