| Author | : Russell Craig (Lecturer in business) |
| File Size | : 47,8 Mb |
| Publisher | : Unknown |
| Language | : English |
| Release Date | : 24 April 2024 |
| ISBN | : 1487533012 |
| Pages | : null pages |
Download or read online Decoding CEO speak written by Russell Craig (Lecturer in business),Joel Henry Amernic, published by Unknown which was released on 2021. Get Decoding CEO speak Books now! Available in PDF, ePub and Kindle.
Get BookThe words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is
Get BookDecoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.
Get Book"Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They
Get BookCEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance
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