Author | : Norman A. P. Govoni |
File Size | : 47,8 Mb |
Publisher | : SAGE |
Language | : English |
Release Date | : 28 March 2024 |
ISBN | : 0761927719 |
Pages | : 260 pages |
Dictionary of Marketing Communications by Norman A. P. Govoni Book PDF Summary
With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.