Fashion Brands

This book PDF is perfect for those who love Business & Economics genre, written by Mark Tungate and published by Kogan Page Publishers which was released on 29 March 2024 with total hardcover pages 284. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Fashion Brands books below.

Fashion Brands
Author : Mark Tungate
File Size : 51,6 Mb
Publisher : Kogan Page Publishers
Language : English
Release Date : 29 March 2024
ISBN : 0749442999
Pages : 284 pages
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Fashion Brands by Mark Tungate Book PDF Summary

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

Fashion Brands

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

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Fashion Brands

Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into

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Communicating Fashion Brands

This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied

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The Artification of Luxury Fashion Brands

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the

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Fast Fashion  Fashion Brands and Sustainable Consumption

This book discusses the connection between fast fashion brands and customer-centric sustainability. It highlights what consumers can do with fast fashion and the important aspects that need to be addressed to make fast fashion sustainable. Fast fashion is an inevitable element in today’s fashion business cycle and its adverse

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Brand Fashioning  What brand managers can learn from fashion designers

Download or read online Brand Fashioning What brand managers can learn from fashion designers written by Michel A. Jansen, published by Lulu.com which was released on 2007. Get Brand Fashioning What brand managers can learn from fashion designers Books now! Available in PDF, ePub and Kindle.

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Global Fashion Brands

Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or interpretive methods. Contributors examine the meaning behind branding in the context of contested power relations underpinning the production, marketing and consumption of style and fashion.

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Digital Marketing Strategies for Fashion and Luxury Brands

Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury

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