Getting to Plan B by John Mullins Book PDF Summary
Unlock better opportunities with a new strategy for reinventing any business model. Succeeding with a new business whether in a corporation or a venture based setting requires taking a leap of faith. But in order to grow, the business will need to morph and adjust many times before it meets the needs of a viable market. "Getting to Plan B" guides you through specific steps to effectively reinvent your entrepreneurial business model.