Author | : Cornelis A. de Kluyver |
File Size | : 43,9 Mb |
Publisher | : Business Expert Press |
Language | : English |
Release Date | : 20 August 2010 |
ISBN | : 9781606490730 |
Pages | : 272 pages |
Fundamentals of Global Strategy by Cornelis A. de Kluyver Book PDF Summary
The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.