Creating a Brand Identity A Guide for Designers

This book PDF is perfect for those who love Design genre, written by Catharine Slade-Brooking and published by Quercus Publishing which was released on 18 January 2016 with total hardcover pages 160. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Creating a Brand Identity A Guide for Designers books below.

Creating a Brand Identity  A Guide for Designers
Author : Catharine Slade-Brooking
File Size : 45,9 Mb
Publisher : Quercus Publishing
Language : English
Release Date : 18 January 2016
ISBN : 9781780679808
Pages : 160 pages
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Creating a Brand Identity A Guide for Designers by Catharine Slade-Brooking Book PDF Summary

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.

Creating a Brand Identity  A Guide for Designers

Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities

DOWNLOAD
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