Author | : Eike A. Langenberg |
File Size | : 48,5 Mb |
Publisher | : Springer Science & Business Media |
Language | : English |
Release Date | : 10 June 2007 |
ISBN | : 9783790819564 |
Pages | : 237 pages |
Guanxi and Business Strategy by Eike A. Langenberg Book PDF Summary
This book examines a topic of paramount importance to those doing business with China: the impact of personal relationships (guanxi) on business affairs. It shows that the commercial utilization of guanxi with suppliers, customers, competitors and authorities yields significant sustainable competitive advantages. Coverage also assesses guanxi-based business strategies in terms of compliance with legal and ethical standards.