Author | : Peggy E. Chaudhry |
File Size | : 53,9 Mb |
Publisher | : Edward Elgar Publishing |
Language | : English |
Release Date | : 28 July 2017 |
ISBN | : 9781785366451 |
Pages | : 520 pages |
Handbook of Research on Counterfeiting and Illicit Trade by Peggy E. Chaudhry Book PDF Summary
This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.