Hooked

This book PDF is perfect for those who love Business & Economics genre, written by Nir Eyal and published by Penguin Canada which was released on 04 November 2014 with total hardcover pages 256. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Hooked books below.

Hooked
Author : Nir Eyal
File Size : 53,8 Mb
Publisher : Penguin Canada
Language : English
Release Date : 04 November 2014
ISBN : 9780143193524
Pages : 256 pages
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Hooked by Nir Eyal Book PDF Summary

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.

Hooked

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining

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Hooked

He wants revenge, but he wants her more. Once Upon A Time, there was a little boy. His belly full of laughter, his life full of joy. Until one day, something changed; stripped his innocence away. The hole inside making space for the devil to come and play. His dreams

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Hooked

NATIONAL BESTSELLER From the #1 bestselling and Pulitzer Prize-winning author of Salt Sugar Fat, the troubling story of how food companies have exploited our most fundamental evolutionary instincts to get us hooked on processed foods. Everyone knows how hard it can be to maintain a healthy diet. But what if some

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Hooked

From the 2-time Tony Award-winner and the star of TV’s Younger, funny and intimate stories and reflections about how crafting has kept her sane while navigating the highs and lows of family, love, and show business (and how it can help you, too). Whether she’s playing an “age-defying”

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Hooked

Society tells us that sex is an act of self-expression, a personal choice for physical pleasure that can be summed up in the ubiquitous phrase: “hooking up". Millions of American teenagers and young adults are finding that the psychological baggage of such behavior is having a real and lasting impact

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Hooked

From the author of the On the Line and Fire on Ice hockey romance series comes a sultry standalone novel featuring a brooding NHL player who’s hell on skates—and the no-nonsense woman who forces him to clean up his act. Miranda: Even though I’m broke, putting myself

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Hooked

'brave ... visceral ... a brilliant, brilliant read ... I would recommend this book to everyone.' Nihal Arthanayake, BBC Radio 5 Live 'so honest ... everybody should read Hooked to understand what anybody in this situation has been through.' Susanna Reid, Good Morning Britain 'a fantastic book ... a remarkable read.' Richard Madeley,

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Hooked on the Book

On a boring Saturday, Patrick picks up a Bible and is transported to a magical place where he is introduced to the great stories of the Bible as they take place in front of him.

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