Managing Innovation Adoption by Dr Majharul Talukder Book PDF Summary
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption addresses this by presenting a new theoretical framework. The data collected proves that Dr Talukder’s enhanced model, based on the theory of reasoned action (TRA), the technology acceptance model (TAM) and other conceptual frameworks, will assist a broader understanding of how people adopt innovations. As well as contributing to academic knowledge, the author’s discoveries have practical implications for organizations, managers, administrators and employees.