Author | : Anonim |
File Size | : 49,9 Mb |
Publisher | : Unknown |
Language | : English |
Release Date | : 24 April 2024 |
ISBN | : 1597341185 |
Pages | : 321 pages |
Legendary Brands by Anonim Book PDF Summary
Laurence Vincent's book examines the powerful mythology surrounding such revered brands as Kodak, Starbucks, Harley Davidson, Coca-Cola, and many more. He shows marketers how to think like storytellers in order to draw consumers into a lifelong relationship.