Strategic Marketing Management

This book PDF is perfect for those who love Marketing genre, written by Alexander Chernev and published by Unknown which was released on 28 January 2023 with total hardcover pages 283. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Strategic Marketing Management books below.

Strategic Marketing Management
Author : Alexander Chernev
File Size : 54,7 Mb
Publisher : Unknown
Language : English
Release Date : 28 January 2023
ISBN : 0982512635
Pages : 283 pages
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Strategic Marketing Management by Alexander Chernev Book PDF Summary

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Management

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For

DOWNLOAD
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