Author | : Arthur Asa Berger |
File Size | : 46,9 Mb |
Publisher | : SAGE |
Language | : English |
Release Date | : 05 July 1995 |
ISBN | : 0803973578 |
Pages | : 226 pages |
Essentials of Mass Communication Theory by Arthur Asa Berger Book PDF Summary
'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound