Author | : Robert Cockcroft |
File Size | : 51,7 Mb |
Publisher | : Bloomsbury Publishing |
Language | : English |
Release Date | : 01 December 2013 |
ISBN | : 9781350307995 |
Pages | : 284 pages |
Persuading People by Robert Cockcroft Book PDF Summary
This fascinating and practical book explores persuasive techniques in the English language, and is the ideal introduction for students and others with a professional interest in persuasion. Using a wide range of lively and accessible illustrative material, Robert Cockcroft and Susan Cockcroft unpick the complexities of persuasive language - both written and spoken - and enable readers to develop and enhance their rhetorical skills. Now thoroughly revised and expanded, the second edition of this successful text includes: - Developed application of cognitive linguistic theory, which sheds new light on the emotional and logical powers of persuasion - Extended and updated examples of rhetoric in action - Clear pointers for further study to allow readers to continue their exploration into rhetorical theory and practice - A new final chapter which invites readers to practice their skills using updated versions of traditional rhetorical exercises