Place Branding

This book PDF is perfect for those who love Business & Economics genre, written by R. Govers and published by Springer which was released on 18 January 2016 with total hardcover pages 324. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Place Branding books below.

Place Branding
Author : R. Govers
File Size : 41,7 Mb
Publisher : Springer
Language : English
Release Date : 18 January 2016
ISBN : 9780230247024
Pages : 324 pages
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Place Branding by R. Govers Book PDF Summary

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Place Branding

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Get Book
Place Branding

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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How to Brand Nations  Cities and Destinations

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a

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An Insider s Guide to Place Branding

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations.

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Destination Branding for Small Cities

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

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The Nordic Wave in Place Branding

The widespread international interest in the Nordic region and the mobility of Nordic brand imaginaries call for more research into the global relevance of Nordic place-branding practices. This book offers a timely attempt to unpack the specificity of the Nordic in regard to place branding by gathering different transdisciplinary accounts

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Online Place Branding

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place

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Place Branding for Small Cities  Regions and Downtowns

Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were instant hits and considered classics. In this one, he takes place branding to the next level." - Dr. Florian Kaefer, The Place Brand Observer In this NEW, UPDATED,

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