Play Bigger

This book PDF is perfect for those who love Business & Economics genre, written by Al Ramadan and published by HarperCollins which was released on 14 June 2016 with total hardcover pages 272. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Play Bigger books below.

Play Bigger
Author : Al Ramadan
File Size : 42,6 Mb
Publisher : HarperCollins
Language : English
Release Date : 14 June 2016
ISBN : 9780062407627
Pages : 272 pages
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Play Bigger by Al Ramadan Book PDF Summary

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Play Bigger

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating

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Play Your Bigger Game

Play Your Bigger Game provides a philosophy and methodology that you can learn in just nine minutes, and it will serve you for the rest of your life. Self-empowerment expert Rick Tamlyn believes that life is all made up. So why not make it a game of your own design—

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Play a Bigger Game

Have you ever had the desire to achieve something remarkable? Would you like to be better or do something absolutely awesome? Have you ever thought about having much more than you have right now? Are you ready to play a bigger game? Play a Bigger Game will help you smash

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Bigger Than the Game

"The best writer in a baseball uniform." —Tyler Kepner, The New York Times After nearly a decade in the minors, Dirk Hayhurst defied the odds to climb onto the pitcher's mound for the Toronto Blue Jays. Newly married, with a big league paycheck and a brand new house, Hayhurst was

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Leadering  The Ways Visionary Leaders Play Bigger

This transformative new era requires a radically different approach to leadership. The tactics put in place to reduce risk, drive success, and make us feel safe in the past are now the very things creating vulnerability today. In Leadering, Nancy Giordano provides clarity and urgency around what twenty-first century stewardship

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Playing Big

"At last. At last this very important book has been written... It will empower legions of women to step into their greatness.' ELIZABETH GILBERT, author of EAT, PRAY, LOVE 'One of the most important books in my life. If you want to achieve anything, or simply be less stressed,

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Play Big  Brand Bold

Play Big, Brand Bold is your guide to building a stand-out brand, getting out of your own way and understanding how to hire yourself as the CEO in your business. If you're ready to stop playing small, step up and start doing bigger things then you've come to the right

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Bigger  Bigger

Putting on her construction hat, a young girl uses her imagination as she builds a doghouse, a bridge, and a skyscraper.

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