This book PDF is perfect for those who love Export marketing genre, written by V. Kumar and published by Unknown which was released on 19 April 2024 with total hardcover pages 488. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related International Marketing Research books below.
| Author | : V. Kumar |
| File Size | : 50,7 Mb |
| Publisher | : Unknown |
| Language | : English |
| Release Date | : 19 April 2024 |
| ISBN | : PSU:000044218133 |
| Pages | : 488 pages |
Offering a theoretical base supported by examples, this practical guide takes students through all phases of developing and conducting international marketing research.
Offering a theoretical base supported by examples, this practical guide takes students through all phases of developing and conducting international marketing research.
Get BookThe global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not
Get BookAddresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Get BookThis book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international
Get BookThis book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process.
Get BookThe third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way
Get BookThe international marketing literature has grown exponentially in recent years in order to offer sufficient support to corporate and public policy-makers confronting today's turbulent global business conditions. However, according to some of the most recent and outstanding critical assessments of international marketing as a field of study, several promising research
Get BookThis practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most
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