Retail Marketing Management

This book PDF is perfect for those who love Business & Economics genre, written by Dhruv Grewal and published by SAGE which was released on 03 December 2018 with total hardcover pages 200. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Retail Marketing Management books below.

Retail Marketing Management
Author :
Publisher : SAGE
Release Date :
ISBN : 9781526457332
Pages : 200 pages
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Retail Marketing Management by Dhruv Grewal Book PDF Summary

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping, social media, retailing analytics, and the growth of mobile shopping, the retail business environment has had to evolve dramatically in recent years. Dhruv Grewal believes that this change in the retail market means the marketing mix, or 4Ps definition – place, price, product, and promotion, must be transformed. In its place, Grewal introduces the 5Es retail Management framework. A new perspective for retailers to follow in order to be innovative and to ensure ongoing success. The book provides insights and ideas from retailers across the world to reinforce this new perspective, and offers direct examples of best practice from leading retailers such as Amazon, Victoria’s Secret, Kroger, Tesco, Zara and Groupon, amongst others. Online resources include PowerPoint Slides, Video links and Testbank Suitable reading for students of retail marketing.

Retail Marketing Management

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement. Due to the influence of online shopping, social media, retailing analytics, and the growth of mobile shopping, the retail

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This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.

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