Rethinking Place Branding

This book PDF is perfect for those who love Business & Economics genre, written by Mihalis Kavaratzis and published by Springer which was released on 25 November 2014 with total hardcover pages 248. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Rethinking Place Branding books below.

Rethinking Place Branding
Author : Mihalis Kavaratzis
File Size : 45,8 Mb
Publisher : Springer
Language : English
Release Date : 25 November 2014
ISBN : 9783319124247
Pages : 248 pages
DOWNLOAD

Rethinking Place Branding by Mihalis Kavaratzis Book PDF Summary

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.​

Rethinking Place Branding

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading

DOWNLOAD
Inclusive Place Branding

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless

DOWNLOAD
Place Branding

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

DOWNLOAD
Online Place Branding

Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place

DOWNLOAD
Marketing Countries  Places  and Place associated Brands

This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect

DOWNLOAD
Handbook on Place Branding and Marketing

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.

DOWNLOAD
A Research Agenda for Place Branding

This cutting-edge Research Agenda for Place Branding explores ideas and debates that inform a refreshing take on the future of place branding and marketing. It argues that we are at a juncture where the logical and sensible step is to push the ‘reset button’ on such activity and fully reconsider

DOWNLOAD
Cultural Quarters

The much-praised Cultural Quarters returns in a revised edition, offering new case studies and new chapters on the economics of cultural quarters and the importance of historical buildings. This definitive text provides a conceptual context for cultural quarters through a detailed discussion of urban design and planning. Drawing on several

DOWNLOAD