SOCIAL MARKETING

This book PDF is perfect for those who love Business & Economics genre, written by Philip Kotler and published by Unknown which was released on 30 October 1989 with total hardcover pages 420. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related SOCIAL MARKETING books below.

SOCIAL MARKETING
Author : Philip Kotler
File Size : 54,5 Mb
Publisher : Unknown
Language : English
Release Date : 30 October 1989
ISBN : UOM:39015050198012
Pages : 420 pages
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SOCIAL MARKETING by Philip Kotler Book PDF Summary

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

SOCIAL MARKETING

Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.

Get Book
Fostering Sustainable Behavior

The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage

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The SAGE Handbook of Social Marketing

For the first time, this benchmark handbook brings together a systematic framework and state-of-the-art thinking to provide complete coverage of the social marketing discipline. It presents a major retrospective and prospective overview of social marketing, helping to define and shape its current and future developments by: - examining the defining

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Strategic Social Marketing

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves,

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Social Marketing and Advertising in the Age of Social Media

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical

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Hands On Social Marketing

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development,

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The Promise of Social Marketing

Social marketing is an exciting new field of study that promises much to help alleviate many dilemmas of the human condition. It may be associated with any social project undertaken where human interests (short and long term) override commercial ones. The Promise of Social Marketing examines the potential of this

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Social Marketing

The Fourth Edition of Social Marketing is the definitive textbook for the planning and implementation of programs designed to bring about social change. No other text is as comprehensive and foundational when it comes to taking key marketing principles and applying them to campaigns and efforts to influence social action.

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