Author | : Philip Kotler |
File Size | : 54,5 Mb |
Publisher | : Unknown |
Language | : English |
Release Date | : 30 October 1989 |
ISBN | : UOM:39015050198012 |
Pages | : 420 pages |
SOCIAL MARKETING by Philip Kotler Book PDF Summary
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaigning and targeting consumer groups.