Strategic Brand Management

This book PDF is perfect for those who love Business & Economics genre, written by Jean-Noël Kapferer and published by Simon and Schuster which was released on 19 April 1994 with total hardcover pages 360. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related Strategic Brand Management books below.

Strategic Brand Management

Author	: Jean-Noël Kapferer
File Size	: 43,7 Mb
Publisher	: Simon and Schuster
Language	: English
Release Date	: 19 April 1994
ISBN	: 9780029170458
Pages	: 360 pages

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Strategic Brand Management by Jean-Noël Kapferer Book PDF Summary

"The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.

Strategic Brand Management by Jean-Noël Kapferer

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Strategic Brand Management by Kevin Lane Keller

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.

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Strategic Brand Management by Kevin Lane Keller

This volume provides a comprehensive, up-to-date treatment of the subject of brands, brand equity and strategic brand management. It provides insights into how profitable brand strategies can be created by building, measuring and managing brand equity.

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The New Strategic Brand Management by Jean-Nol︠ Kapferer

Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand

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Strategic Brand Management by Kevin Lane Keller

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term

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The New Strategic Brand Management by Jean-Noël Kapferer

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management

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Strategic Brand Management by Jean-Noël Kapferer

This in-depth account of every aspect of brand management is destined to become the definitive book on the topic for many years to come. Packed with examples and case studies, it pays particular attention to the development of global brands.

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Strategic Brand Management and Development by Sotiris T. Lalaounis

Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the

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