Author | : Robert L. Heath |
File Size | : 42,5 Mb |
Publisher | : SAGE Publications |
Language | : English |
Release Date | : 23 September 2008 |
ISBN | : 9781412952118 |
Pages | : 425 pages |
Strategic Issues Management by Robert L. Heath Book PDF Summary
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.