Author | : Richard Malcolm Sano Wilson |
File Size | : 45,6 Mb |
Publisher | : Routledge |
Language | : English |
Release Date | : 28 March 2024 |
ISBN | : 9780750659383 |
Pages | : 884 pages |
Strategic Marketing Management by Richard Malcolm Sano Wilson Book PDF Summary
This new, revised and updated third edition includes completely new chapters and extensive new material covering issues such as the changing role of marketing, approaches to analyzing marketing capability, e-marketing, branding, customer relationship management myopia and the decline of loyalty.