| Author | : Michael McGrath |
| File Size | : 43,7 Mb |
| Publisher | : McGraw Hill Professional |
| Language | : English |
| Release Date | : 02 November 2000 |
| ISBN | : 9780071610346 |
| Pages | : 400 pages |
Product Strategy for High Technology Companies by Michael McGrath Book PDF Summary
One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.