Author | : Johannes Ledolter |
File Size | : 41,7 Mb |
Publisher | : Stanford University Press |
Language | : English |
Release Date | : 19 April 2024 |
ISBN | : 0804756120 |
Pages | : 326 pages |
Testing 1 2 3 by Johannes Ledolter Book PDF Summary
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.