The 20 Ps of Marketing

This book PDF is perfect for those who love Business & Economics genre, written by David Pearson and published by Kogan Page Publishers which was released on 03 December 2013 with total hardcover pages 336. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The 20 Ps of Marketing books below.

The 20 Ps of Marketing
Author : David Pearson
File Size : 46,7 Mb
Publisher : Kogan Page Publishers
Language : English
Release Date : 03 December 2013
ISBN : 9780749471071
Pages : 336 pages
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The 20 Ps of Marketing by David Pearson Book PDF Summary

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

The 20 Ps of Marketing

Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics.

Get Book
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Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of

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