Author | : Mark Anthony Camilleri |
File Size | : 54,7 Mb |
Publisher | : Emerald Group Publishing |
Language | : English |
Release Date | : 04 December 2018 |
ISBN | : 9781787693753 |
Pages | : 264 pages |
The Branding of Tourist Destinations by Mark Anthony Camilleri Book PDF Summary
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.