The Branding of Tourist Destinations

This book PDF is perfect for those who love Business & Economics genre, written by Mark Anthony Camilleri and published by Emerald Group Publishing which was released on 04 December 2018 with total hardcover pages 264. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Branding of Tourist Destinations books below.

The Branding of Tourist Destinations
Author : Mark Anthony Camilleri
File Size : 54,7 Mb
Publisher : Emerald Group Publishing
Language : English
Release Date : 04 December 2018
ISBN : 9781787693753
Pages : 264 pages
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The Branding of Tourist Destinations by Mark Anthony Camilleri Book PDF Summary

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

The Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Get Book
The Branding of Tourist Destinations

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Get Book
Place Branding

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

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Marketing Tourist Destinations in Emerging Economies

While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential

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Destination Brands

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts

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Destination Branding

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global

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Handbook on Tourism Destination Branding

Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nation's development and prosperity. As more tourism destinations emerge and competition for visitors becomes more intense, a destination's ability to project itself

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Strategic Perspectives in Destination Marketing

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and

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