Author | : Gary Ferraro |
File Size | : 41,9 Mb |
Publisher | : Routledge |
Language | : English |
Release Date | : 22 July 2015 |
ISBN | : 9781317349037 |
Pages | : 422 pages |
The Cultural Dimension of Global Business 1 download by Gary Ferraro Book PDF Summary
This book demonstrates how the theories and insights of anthropology have positively influenced the conduct of global business and commerce, providing a foundation for understanding the impact of culture on global business, and global business on culture.