Author | : Richard M. Perloff |
File Size | : 53,7 Mb |
Publisher | : Routledge |
Language | : English |
Release Date | : 26 May 2010 |
ISBN | : 9781135203924 |
Pages | : 723 pages |
The Dynamics of Persuasion by Richard M. Perloff Book PDF Summary
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.