The Martech Handbook

This book PDF is perfect for those who love Business & Economics genre, written by Darrell Alfonso and published by Kogan Page Publishers which was released on 03 August 2022 with total hardcover pages null. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Martech Handbook books below.

The Martech Handbook
Author : Darrell Alfonso
File Size : 42,5 Mb
Publisher : Kogan Page Publishers
Language : English
Release Date : 03 August 2022
ISBN : 9781398606456
Pages : null pages
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The Martech Handbook by Darrell Alfonso Book PDF Summary

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides a clear and step-by-step framework for understanding and selecting various forms of marketing technology to drive business value in all areas of marketing, from CX, automation and lead management, to reporting and analysis as well as designing and orchestrating a tech stack that brings them all together. This book also explores getting buy-in, scaling martech within organizations depending on their needs, size and budget as well as measurement, monitoring and governance. Written by an award-winning martech leader, it features case studies and examples from companies including Spotify and Amazon alongside frameworks, question checklists, and interviews with leading industry practitioners. This is an essential resource for augmenting your marketing and achieving key objectives through leveraging technology.

The Martech Handbook

Increase customer attraction, acquisition and retention by using technology to create seamless, effective and joined-up marketing. It can hard to know where to begin with the sheer number of platforms and solutions available to marketers today, as well as to use martech to its full potential. The Martech Handbook provides

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