Author | : Kamel Mellahi |
File Size | : 42,6 Mb |
Publisher | : Oxford University Press, USA |
Language | : English |
Release Date | : 07 January 2021 |
ISBN | : 9780198868378 |
Pages | : 519 pages |
The Oxford Handbook of International Business Strategy by Kamel Mellahi Book PDF Summary
Multinational enterprises must contend with increasingly challenging conditions in the international business environment. This Handbook explores how classic principles of international competitive strategy are transformed in today's markets and provides suggestions on how firms can develop effective strategies to respond to these transformations.