The Power of Mobile Banking by Sankar Krishnan Book PDF Summary
Today's tech-savvy consumers are demanding a more personalcustomer experience from their banks, and banks are discoveringthat mobile services deliver individualized, tailored experiencesbetter than any other technology. The Power of Mobile Banking: How to Profit from theRevolution in Retail Financial Services gives banking andfinancial professionals a well-researched guide for becomingtransformational leaders. These leaders can convert theirtraditional retail "branch" banks into streamlined systems thatdeliver personalized services to their customers' laptops, tablets,and smartphones. Written by Sankar Krishnan—a career banker and notedfinancial services industry thought leader—The Power ofMobile Banking includes strategies for adapting mobile bankingpractices that suit the needs of both developed and emergingmarkets. Krishnan also shows how bankers can make their productsand services relevant to a new generation of digital natives. Krishnan explores the expanding mobile payment systems thatoffer a wealth of financial opportunities for banking institutionsand includes information on the growth of e-commerce, which holdsthe potential for new and profitable ways for banks to engage withconsumers. The Power of Mobile Banking outlines the practicalaspects of adapting to a mobile banking strategy and shows how toput the right players in place to ensure the technology worksseamlessly. Once in place, a great mobile system delivers excellentservice and benefits to users, as well as real value and uniquefeatures that cement customer loyalty. The book also offers advicefor bankers who want to increase their bottom line by delving intothe world-wide prepaid card market. Krishnan includes a discussion on the risks and hazards ofmobile banking and reveals the critical investments that banks mustbe willing to make in order to avoid losing customers to telecoms,retailers, and technology providers. The time for retail banking to prepare for the new paradigm isnow and The Power of Mobile Banking is the guide forprofessionals who want to adapt, evolve, and succeed in this newmobile-driven world.