The Pursuit of New Product Development

This book PDF is perfect for those who love Technology & Engineering genre, written by Marc Annacchino and published by Elsevier which was released on 01 April 2011 with total hardcover pages 536. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Pursuit of New Product Development books below.

The Pursuit of New Product Development
Author : Marc Annacchino
File Size : 42,8 Mb
Publisher : Elsevier
Language : English
Release Date : 01 April 2011
ISBN : 0080468322
Pages : 536 pages
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The Pursuit of New Product Development by Marc Annacchino Book PDF Summary

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning tools, this new book looks at that longer, organizational view of product development, and how that view can improve product development cycle times and better take advantage of new market opportunities. It will help the product development team better adapt to change and a dynamic market in today’s global economy through product platform management, and do so rationally and reliably. And it will help product development professionals to look for hidden value in existing product lines as they plan for that change and growth ahead. · Provides product development professionals with the concepts and tools for a more integrated, successful product development cycle · Promotes a more coherent deployment of managers, engineers, marketers, and sales personnel to achieve results within market opportunity in terms of time, cost and performance. · Shows how to better identify and target product value propositions in product line extensions and in securing new markets

The Pursuit of New Product Development

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand

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The Pursuit of New Product Development

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