The Real Madrid Way

This book PDF is perfect for those who love Sports & Recreation genre, written by Steven G. Mandis and published by BenBella Books, Inc. which was released on 11 October 2016 with total hardcover pages 344. You could read this book directly on your devices with pdf, epub and kindle format, check detail and related The Real Madrid Way books below.

The Real Madrid Way
Author : Steven G. Mandis
File Size : 46,8 Mb
Publisher : BenBella Books, Inc.
Language : English
Release Date : 11 October 2016
ISBN : 9781942952558
Pages : 344 pages
Get Book

The Real Madrid Way by Steven G. Mandis Book PDF Summary

The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph goes beyond the players and coaches. Generally unnoticed, a management team consisting mostly of outsiders took the team from near bankruptcy to the most valuable sports organization in the world. How did Real Madrid achieve such extraordinary success? Columbia Business School adjunct professor Steven G. Mandis investigates. Given unprecedented behind-the-scenes access, Mandis is the first researcher to rigorously ana- lyze both the on-the-field and business aspects of a sports team. What he learns is completely unexpected and challenges the conventional wisdom that moneyball-fueled data analytics are the primary instruments of success. Instead, Real Madrid's winning formula both on and off the field, from player selection to financial management, is based on aligning strategy with the culture and values of its fan base. Chasing the most talented (and most expensive) players can be a recipe for a winning record, but also financial disaster, as it was for Real Madrid in the late 1990s. Real Madrid's management believes that the club exists to serve the Real Madrid community. They discovered that its fans care more about why the team exists, how their club wins, and whom it wins with versus just winning. The why, how, and whom create a community brand and identity, and inspire extraordinary passion and loyalty, which has led to amazing marketing and commercial success—in turn, attracting and paying for the best players in the world, with the values the fans expect. The club's values and culture also provide a powerful environment for these best players to work together to win trophies. The Real Madrid Way explains how Real Madrid has created and maintains a culture that drives both financial and on-the-field success. This book is an engrossing account of the lifetime of one of the greatest clubs in the most popular sport in the world, and for business and organization leaders, it's an invaluable inside look at a compelling alternative model with lasting competitive advantages that can deliver superior and sustainable returns and performance.

The Real Madrid Way

The untold story of Real Madrid: one of the most incredible turnarounds in sports and business history. Real Madrid is the most successful sports team on the planet. The soccer club has more trophies than any other sports team, including 11 UEFA Champions League trophies. However, the story behind the triumph

Get Book
The Real Madrid Way

"You've probably heard of Real Madrid; after all, it is the most successful sports team on the planet. The soccer (or football, globally) club has more trophies than any other sports team, including 11 UEFA Champions League trophies. Real Madrid has over 80 million Facebook fans, and over 1.4 million people visited the

Get Book
Fear and Loathing in La Liga

‘A history of modern Spain told through one of world football's most intense rivalries’ Independent ‘Sports Book of the Year’ Sunday Times It’s Messi vs Ronaldo, it’s Catalonia vs Castilla. It’s the nation against the state, freedom fighters vs Franco’s fascists. It’s majestic goals and

Get Book
White Angels

A look at soccer superstar David Beckham, the Real Madrid team he joined in 2003, and at how this combination has forever changed the face of the world's most popular sport.

Get Book
El Clasico  Barcelona v Real Madrid

Real Madrid versus Barcelona is regarded by many as the most captivating fixture in world football. But it is not only the on-pitch battles that have forged their rivalry. From General Franco and bloody civil war to the Catalan city of Barcelona's lukewarm reaction to Spain's recent World Cup and

Get Book
What Happened to Serie A

In the 1980s and 1990s, Serie A was known as 'Il campionato più bello del mondo' – the most beautiful championship in the world – and had the highest match attendances in Europe. The stadiums were not only full of people, but full of colour, flags, songs and rituals. Italy hosted World

Get Book
Revitalizing Real Madrid

Real Madrid was a broken club. As Cristiano Ronaldo and Zinedine Zidane walked away from the Estadio Santiago Bernabéu, a full-blown identity crisis emerged. In one humiliating week, losses to Barcelona in the Copa del Rey and La Liga, as well as a UEFA Champions League exit at the

Get Book
What Happened to the USMNT

An important read for those passionate about not only U.S. Soccer but fascinated by player development. This in-depth look uses unprecedented access and original data and analysis for the U.S. and other countries. Prior to the 2002 FIFA World Cup, the U.S. Men's National Soccer Team had won

Get Book